JumpStart, Subsidiary of NetDragon, Collaborates with Beach House Pictures To Develop First-Ever Neopets ® Animated TV Series

(Hong Kong, 14 February 2020) NetDragon Websoft Holdings Limited (“NetDragon” or “the Company”, Hong Kong Stock Code: 777), a global leader in building internet communities, is pleased to announce that its subsidiary, JumpStart, a leader in learning-based games for children, collaborated with Beach House Pictures, a Blue Ant Studios company on an exclusive deal to develop the first-ever Neopets animated TV series based on the hugely successful virtual pet universe that is a global sensation beloved by generations of kids the world over. This collaboration definitely marks another milestone of NetDragon and JumpStart teams’ efforts in rebranding and promotion of Neopets since it joined the JumpStart family in 2014.

As part of the agreement, Beach House Pictures is developing new characters and stories, tapping into the Blue Ant Studios animation team in Canada, to expand the storytelling and bring added dimension to the Neopets kid- and family-friendly brand. Beach House Pictures and Blue Ant Studios will be looking for co-production and platform partners over the coming months.

Beach House Pictures is developing a new Neopets TV series, based on JumpStart Games’ successful kidsproperty, shown above, and adding to a wave of new games, content and licensed merchandise launching for the brand

This agreement is the latest development for Neopets as the brand expands on multiple platforms and increases its reach in the global kids and family market. In 2020, JumpStart is unveiling the reimagined Neopets website, releasing an all-new mobile game for smartphones and tablets, and providing fans opportunities to bring the brand home through a curated line of licensed merchandise. First launched in 1999, Neopets has delighted millions of kids with game play centred around expressing themselves through the care of their virtual pets and being part of a global community in the digital world of Neopia.

Donovan Chan, Creative Director, Beach House Pictures, a Blue Ant Studios company, said, “Bringing a new Neopets series to the market has been a passion of mine for many years and seeing it come to life is a dream come true. We’re looking forward to collaborating with the Blue Ant Studios team in Canada and JumpStart to create stories and characters for devoted, long-time fans, while introducing Neopets to a new generation of kids.”

Jim Czulewicz, CEO of JumpStart said, “Extending Neopets into an animated series is the perfect way to give our millions of fans another new platform to discover and enjoy the brand. Beach House Pictures’ passion for the Neopets brand, and its track record of producing premium content for international audiences, makes them a great partner to build on a new wave of Neopet products and storytelling we are launching in 2020.”

Neopets® is a virtual world where players can be their real selves and make friends while they explore stories, play games and care for their virtual pets like family. Players personalize their pets as they collect, purchase, and trade highly valuable items – all while engaging with a global community. Launched in 1999, Neopets became part of the JumpStart family in April 2014, where the brand continues to amass loyal fans globally. Available in multiple languages, Neopets regularly adds new content and activities to its collection of hundreds of games and puzzles, including annual events, tournaments, and narratives. As with all JumpStart products, Neopets is a completely safe and secure online community.

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