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(Hong Kong, 12 June, 2025) NetDragon Websoft Holdings Limited (“NetDragon” or the “Company”;Hong Kong Stock Code: 777), a global leader in building internet communities, is pleased toannounce that its flagship game Eudemons Online has partnered with the Xishuangbanna TropicalRainforest Conservation Foundation to launch the “Toward the Future: Asian Elephant Rescue Action(象往未来·亚洲象救助行动)” campaign. The initiative is being rolled out in conjunction with theupcoming in-game event “Eudemon Era: Oath of Guardians (灵兽纪元：守护之誓)” on June 25. Thecampaign pioneers the use of gamification to promote ecological preservation, linking players withconservation efforts through digital innovation and opening a fresh chapter to NetDragon’s ESGjourney.
DigitalEmpowermentforESG:ACreativeApproachtoCulturalHeritageandEcologicalConservation
Xishuangbanna’s tropical rainforest, often referred to as the “Emerald on the Tropic of Cancer,”serves as a vital habitat for wild Asian elephants. As a keystone species, Asian elephants play acritical role in maintaining ecological balance. However, with their population growing from 80 in thelast century to around 250 today, potential human-elephant conflicts have emerged. NetDragon hastaken the lead to support habitat restoration and elephant monitoring efforts—including therehabilitation of feeding grounds and the use of drones for surveillance—to help improve their livingenvironment. In addition, NetDragon’s volunteer team traveled to Xishuangbanna to participate inbuilding “Elephant Canteen” and planting food crops, taking practical steps to foster the harmoniouscoexistence between humans and elephants.
NetDragon’s flagship game Eudemons Online has integrated the concept of “protecting thecommunity of life” into its gameplay by introducing a new in-game companion pet, “Naxi the BabyElephant.” Players can connect with Naxi through a dedicated mini-program, allowing them to learnabout elephant conservation while enjoying the fun gaming experience. This digital initiative bridgesthe gap between the virtual and the reality, making environmental advocacy more accessible andrelatable. By embedding ecological values and cultural storytelling into its games, NetDragon iscreating meaningful touchpoints for players, particularly younger audiences, to develop greaterenvironmental awareness. This campaign stands as a key ESG milestone of the Company, offering acompelling example of how digital innovation can drive sustainable development.
From Cultural Heritage to Ecological Conservation: ESG Reimagined Through DigitalInnovation
NetDragon has continued to evolve its “Gaming + Philanthropy” strategy in recent years through arange of initiatives, including the “Roar in the Forest” South China Tiger Conservation Campaign andthe“GuardingtheGreatWall”culturalrestorationinitiative.Theseeffortsrepresentamultidimensional exploration of “Gaming + Nature Conservation” and “Gaming + Cultural Heritage.”In the “Roar in the Forest” project, NetDragon partnered with the Longyan Meihuashan South ChinaTiger Park to launch the educational outreach programs while integrating tiger protection intoin-game quests and virtual items, helping raise awareness among players. In the “Guarding the
Great Wall” initiative, the Company collaborated with Jiayuguan Great Wall to combine digitalstorytelling with hands-on restoration experiences, sparking interests in cultural preservation amongyounger generations. These cross-sector campaigns have enriched game content while also buildinga powerful social impact framework—showcasing NetDragon’s long-term commitment to ESGprinciples and community responsibility.
Beyond philanthropy, NetDragon continues to explore “Gaming + Cultural Tourism.” The Companyhas collaborated with local cultural departments and tourist destinations like the Quanzhou Cultureand Tourism Bureau, the Fujian Yongding Tulou, and the Harbin Ice and Snow Expo to createbenchmark digital tourism projects. By faithfully recreating traditional Chinese architecture andintegrating regional culture and intangible heritage—such as paper cutting, shadow puppetry, Nanyinopera, and traditional hairpin crafting—NetDragon enables players to experience Chinese heritage inan immersive, interactive format. In addition, as part of its global expansion strategy, NetDragoncontinues to export Chinese cultural aesthetics — such as Zen philosophy and martial arts — byweaving them into game design and organizing in-person visits for overseas players to iconicChinese cultural landmarks such as Shaolin Temple and West Lake in Hangzhou. Through in-gameevents tied to traditional Chinese festivals, NetDragon offers players around the world immersivecultural experiences that blend the virtual with the reality—fostering cross-cultural exchange andpromoting a deeper appreciation of Chinese heritage.
NetDragon has always embedded corporate social responsibility deeply into its long-term strategy,with sustained efforts across cultural preservation, environmental protection, and educationalphilanthropy. For NetDragon, public welfare is not a marketing exercise—it’s a core value and anongoing commitment. The “Toward the Future” campaign is not only a new venture into philanthropiccollaboration but also an extension of the Company’s ESG mission. Looking ahead, NetDragon willcontinue to leverage its “Gaming +” strategy to connect more nonprofits, cultural institutions, andlocal tourism partners to bridge the virtual and the reality. By using games as a medium, NetDragonseeks to connect players with meaningful causes and turn gaming into a powerful tool for creatingsocial value.
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About NetDragon Websoft Holdings Limited
NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader in building internetcommunities with a long track record of developing and scaling multiple internet and mobile platformsthat impact hundreds of millions of users, including previous establishments of China’s first onlinegaming portal, 17173.com, and China’s most influential smartphone app store platform, 91Wireless. Established in 1999, NetDragon is one of the most reputable and well-known online gamedevelopers in China with a history of successful game titles including Eudemons Online, HeroesEvolved, Conquer Online, and Under Oath. In the past 10 years, NetDragon has also achievedsuccess with its online education business both domestically and globally, and its overseaseducation business entity, currently a U.S.-listed subsidiary named Mynd.ai, is a global leader ininteractive technology and its award-winning interactive displays and software can be found in morethan 1 million learning and training spaces across 126 countries.
For investor enquiries, please contact:
NetDragon Websoft Holdings Limited
Ms. Maggie Zhou
Senior Director of Investor Relations
Email: maggiezhou@nd.com.hk / ir@netdragon.com
Website: ir.netdragon.com
